{"product_id":"the-boardroom-case-for-brand","title":"The Boardroom Case For Brand: From Vibes to Value","description":"\u003cp class=\"p1\"\u003eBrand is often described as important. When budgets tighten, it’s also the first thing questioned.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eThe Business Case for Brand\u003c\/i\u003e gives you the empirical evidence to defend and grow brand marketing investment. In this masterclass, world-renowned strategist James Hurman draws on global research, long-term performance data, and commercial outcomes to demonstrate how brand drives growth, profitability, and enterprise value.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAcross 8 focused modules, supported by real-world case studies and a practical one-page planning template, you’ll build a structured, financially rigorous case for brand as a long-term growth investment, strengthening your commercial credibility and influence in the boardroom.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor years, marketers have lacked a clear, defensible standard. This is the business case for brand you take into the boardroom.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n","brand":"Tracksuit University","offers":[{"title":"Default Title","offer_id":47821877379313,"sku":null,"price":249.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/8205\/5153\/files\/tracksuit-university-contents.png?v=1774914872","url":"https:\/\/university.gotracksuit.com\/products\/the-boardroom-case-for-brand","provider":"Tracksuit University","version":"1.0","type":"link"}