Here's your preview:
Module one: The OpEx & CapEx of Marketing
James Hurman explains why brand spending isn't a cost, it's a compounding investment. 11 minutes.
Here's your preview:
In Module 2, you'll learn how markets actually work — why only 5% of buyers are ready to buy now, and why the other 95% are where your real growth lives.
Walk out with a plan, not just principles
By Module 8, you'll have built this. A one-page brand investment plan ready for your CFO.
